Daniel Kovacs, principal lawyer at KCL Law, spoke to The Australian about the reasons behind the legal action. He speculated Amazon "did not want to tolerate Live Clothing using or claiming exclusive rights in the marks Glamazon and Glamazon the Label for retailing services broadly."
“It is also possible that Amazon does not want Live Clothing to be able to use these marks for retailing of clothing specifically,” he continued. “In addition, it may want to prevent Live Clothing registrations that might in [the] future pose impediments to Amazon registering its own Amazon mark in related categories.’’
Kovacs went on to say that Amazon's future success in court would depend on whether the trademark office considers Glamazon too similar to Amazon's trademark, but he said it's definitely not a "clear-cut case."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.