Alo Performance Apparel to Launch In January
“The need for performance apparel
in the wholesale market is growing,” said Abby Gordon, vice president of sales. “As the retail market opens up for these kinds of products and people’s lives
continue to get busier, active apparel makes sense.”
The Alo line utilizes 10 performance fabrics to make up a complete men’s and women’s line of products, with everything from polo shirts, micro-fleece pullovers and sleeveless tees to technical outerwear and athletic pants. Custom fabrics, such as Alo’s Birdseye knit jacquard, featuring a textured surface with a micro mesh-like appearance, were developed because of their breathability and high performance. Another custom fabric used in the women’s line is the peached knit jersey fabrication, characterized by a soft, matte finish and an elegant feel. Each style was created utilizing sport-designed contrast colors, special seaming, piping or multiple fabrications.