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While running is Adidas' biggest category, King revealed the company has had major growth with its training apparel, which is the No. 2 category. First comes the sneakers, and then comes the apparel. King said that most of the company's growth is due to the fashion side of the business, but he hopes this will trickle down to other sporting goods, like equipment and football cleats.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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