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Adidas has been enjoying a period of momentum following its success in the running category and others, thanks to releases like the UltraBoost, Adidas' popular running shoe. Mark King, Adidas' U.S. head, told Business Insider that Adidas' success stems from its "investment in the right things," like vintage-inspired Originals, training apparel, running, basketball and its "core" products.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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