AAkron Rule, Akron, N.Y., has expanded its sales force, naming John White its western regional sales manager. White is returning to the promotional products industry to focus on sales growth and account relationships within the western region as AAkron Rule continues their growth as one of the leading suppliers of the industry. The territory John will cover includes: California, Arizona, Nevada, Utah, Washington, Oregon, Idaho, Alaska and Hawaii.
John previously worked for Phoenix-based Proinnovative Inc. as their national sales manager. During that time, White developed channel sales strategy and significantly increased revenue by expanding the customer base in previously untapped markets. "John is a huge asset to the AAkron team and I'm confident that his presence will build upon our successful track record in this region," said Devin Piscitelli, CEO of AAkron Rule Corp.
For more information, visit www.aakronline.com.