The Future of Looking Good
At bottom, fourth image from left: Dunbrooke's Venture jacket illustrates the shorter length and safer colors, as well as extra detailing and emphasis on pockets. (800) 641-3627
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ORGANICS
Look for organic fabrics to start catching up with the coloration options of their non-organic peers. Christopher Levesque, vice president of marketing for Anvil Knitwear, New York, explained that until recently, it was very hard for Anvil Knitwear to find brighter organic dyes up to the company's environmental standards (brightly colored apparel often depends on very potent chemical dyes). "This is no longer the case," said Levesque, who mentioned that in 2010, Anvil's classic organic tees would be available in Mandarin orange, spring yellow and green apple. "Not only do these … colors marry well with Anvil's sustainability philosophy, but they complement the current consumer demand for brighter colors."