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5 ways to stand out and succeed with office products
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4) Bundle Creatively
Imaginative bundling of office products, such as filling a coffee mug with treats for example, can add a compelling and person touch to otherwise standard items. "Fill [drinkware] up with something to make it more of a personal gift, like candy, a bag of coffee or tea bags," said Jason Fularz, business development representative for Polyconcept North America, New Kensington, Pa. Keep in mind as well that even conventional bundling, like including pens or key chains, can also be compelling to buyers because it not only increases their marketing reach, but can also reduce the cost of the overall order.
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Michael Cornnell
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