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5 ways to stand out and succeed with office products
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2) Think Gifts
Pitching higher-end office supplies as gifts can be a great way to increase the perceived value of your items. Gift wrapping is an option for items like drinkware and stationary, but don't forget about personalized pen engravings as well. "When you add a personalized pen to a stationery piece, or even piece of drinkware, the pen is no longer just an item someone may use for work," said Pete Catone, business development representative for Polyconcept North America, New Kensington, Pa. "It becomes an appreciated gift."
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Michael Cornnell
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