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"The sale is consistent with 4imprint's strategy of focusing its resources on continued organic growth in the 4imprint Direct Marketing business," the company said in a statement.
Brand Addition was formed in 2010, when 4imprint merged three of its subsidiary companies: Product Plus International, Kreyer Promotion Services and Brand Addition. In addition to that company and its namesake distributorship, 4Imprint Group also controls SPS, the United Kingdom's largest promotional product manufacturer.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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