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The numbers announced in last week's 4imprint Group meeting were congruent with statements the made this year about increasing focus on the U.S. promotional product business. In February, the group announced it would sell its Brand Addition division to a private equity firm. Brand Addition was 4imprint Group's promotional product branch operating primarily in Europe. The deal was finalized on March 23 for approximately $34.6 million, with an addition $2 million due by March 2013.
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