3M Launches Visual Attention Service That Evaluates the Impact of Graphic Designs
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Photos, creative content, packaging concepts and all manner of creative media can be evaluated in different scenes or contexts. Users simply upload images to 3M’s Web portal, and within minutes, the Visual Attention Service tool analyzes and reveals the results.
The results include a heat map and region map. The heat map highlights areas likely to receive attention within the first three to five seconds. The region map outlines these areas and reveals a score of the predicted probability that a person will look at the area along with diagnostics to show why the region is likely to get attention.
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