3M Launches Visual Attention Service That Evaluates the Impact of Graphic Designs
The Visual Attention Service also helps designers understand which visual elements will drive the most attention, providing the critical information designers need to guide the revision process.
“Creative designs have historically been evaluated subjectively, but stakeholders are increasingly looking for scientific affirmation that designs will draw attention to key messages. This is a crucial step in compelling viewers to take the right action,” said Bill Smyth, business manager, 3M Digital Out of Home Department. “Art truly meets science with our latest innovation. We’ve leveraged the company’s 30 years of vision science experience to create an easy-to-use tool that delivers the objective assurance executives need while maintaining the designer’s creative freedom.”