PPAI Announces Hosted Buyer Initiative, Suspends Plan One Month Later
Near the end of April, PPAI announced its "Hosted Buyer Initiative" in a press release. The plan would permit distributors to bring their end-buyers, as guests, to a limited number of events at The PPAI Expo, including access to the show floor on the final day. A strong industry backlash immediately followed, with over 70 percent of distributors opposing the decision in a Promo Marketing poll. The association would reverse the decision and suspend the initiative in June.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.