Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
The penalties for producing or reselling counterfeit merchandise are severe. The trademark owner or official licensee can collect the infringer's profits, as well as sue for damages and lost profits; using hte example above, the trademark holder would collect not only the $20 profit per shirt, but could sue for the addition $80 to $230 of lost revenue on each item. Alternately, in counterfeit cases, the victim may elect to recover statutory damages of $1,000,000 per trademark.
2 Comments
View Comments
E
Kyle A. Richardson
Author's page
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
Related Content
Comments