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A large portion of promotional product manufacturers are now eyeing wide-format as the next evolution of their own businesses. But while it might be tempting to jump in with both feet and hope for the best, there are a few things to keep in mind if you want to truly make this new venture successful.
This includes taking into account things like the space in your facilities, what products your customers might be looking for that you never even knew, where wide-format would fit into your existing business plan, how to master the art of finishing, and more.
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Toni McQuilken
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Toni McQuilken is the senior editor for the printing and packaging group.
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