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Once more our industry has suffered a hit, in part because of the lack of understanding about its true value. In a move with 50 times more impact than the promotional products purchasing ban in California by Governor Jerry Brown, President Barack Obama again puts promotional products under attack.
President Obama has recently issued an executive order cutting spending by 20% on "extraneous promotional items." The order states that "agencies should limit the promotional items ... in particular where they are not cost-effective."
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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