Whiskey Brand 3-D Printed the World's Most Incredible Ice Cubes
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Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWAHakuhodo created for Japan's Suntory Whisky.
The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWAHakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting.
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