U.S. Small Businesses Are Projected to Spend $36 Billion on Marketing Activities in 2012

Total marketing spending by U.S. small businesses (companies with fewer than 100 employees) will expand in 2012, as an increased number of firms invest in advertising and promotional activities. According to New York-based Access Markets International (AMI) Partners Inc., overall spending is expected to grow 4 percent rebounding from 2010 recessionary lows.

These findings from AMI's 2010 - 2011 U.S. Small Business Marketing Activity and Spending Study reveal that apart from social media marketing, which is estimated to grow a considerable 35 percent, most marketing categories are still slowly rebounding from the economic downturn.