Tweeting: 10 Marketing Mistakes to Avoid

Is your small business effectively using Twitter to market your products or services to existing and potential customers? If not, it should.

Aside from Facebook, it's another major tool with marketing power. The popular microblogging site touts a growing membership of nearly 200 million registered users, making Twitter fertile marketing ground to help you attract and retain customers. But many small businesses are mystified when it comes to maximizing their exposure on Twitter and as a result, make common marketing mistakes that often have adverse effects.