Top 5 Reasons That Sales Training Fails

Companies spend billions every year on sales training. However, many sales professionals look at a sales training session with about the same enthusiasm as a visit to the dentist. The reason is simple: much of the time, sales training can be useless. Here are five reasons why:

Reason #1: Wrong vendor for your firm. The assumption is that top training firms are always a safe bet. But that's not the case. If the root cause of your biggest sales problem is not a core competency of that particular sales training organization, it's likely the training will simply be wasted effort.