Many people don't like selling, and some use the word "hate" to describe their feelings about it. Since it's hard for people to do something well that that they dislike doing, most people are inept and awkward when they try to sell.
And that's a shame, because success in business is directly proportional to your ability to sell: yourself, your services and your ideas. If you can't (or won't) learn to sell, it's like you've clamped lead weights on your legs before starting down the road to success.
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