The Three Laws of Marketing

Before switching to Business/Marketing, I began my college journey as a chemistry major. One of the first things you learn in science is that there are hypotheses, theories and laws. The same is true in the world of small business marketing. There are educated guesses (theories), ideas that seem to work more often than not (hypotheses) and there are concepts that do not change for any reason (laws).

Before trying your hand at being an über-fancy advertiser, it's important to establish a foundation on fundamental marketing "laws." There are three laws that serve any successful marketing push—"the creative," medium and frequency.