If Shakespeare were writing today, he probably would leave out the lines:
"What's in a name? That which we call a rose
By any other name would smell as sweet."
Why? Because studies have shown that, in all probability, sticking that rose in a Coca-Cola can or a MacDonald's wrapper would really make people perceive it as smelling that much sweeter. A brand is more than a name—it is the sum total of a consumer's experiences with a recognizable product—and it is powerful. It is also frustratingly hard for investors to put a number to.
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%0D%0A%20%20Why%3F%20Because%20studies%20have%20shown%20that,%20in%20all%20probability,%20sticking%20that%20rose%20in%20a%20Coca-Cola%20can%20or%20a%20MacDonald's%20wrapper%20would%20really%20make%20people%20perceive%20it%20as%20smelling%20that%20much%20sweeter.%20A%20brand%20is%20more%20than%20a%20name—it%20is%20the%20sum%20total%20of%20a%20consumer's%20experiences%20with%20a%20recognizable%20product—and%20it%20is%20powerful.%20It%20is%20also%20frustratingly%20hard%20for%20investors%20to%20put%20a%20number%20to.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Faggregatedcontent%2Fthe-power-branding-promotional-products-news%2F" target="_blank" class="email" data-post-id="17362" type="icon_link"> Email Email
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