TerraCycle CEO's Top 10 Sales Tips

My biggest sales lesson came from a good friend who is now our head of Canadian business development, Robin Tator. Robin taught me that sales is not about what you are selling, but about making friends and about getting someone to see the world the way you do. If you do that, everything else will take care of itself.

Sales can be a melancholy job. On one hand, many people (especially nonsales people) feel that it's sleazy and lowbrow. On the other hand, it can be the most important function of a business. Until there's a sale, there is no business.