Survey Reveals 84 Percent of Small- to Medium-Sized Businesses Plan to Use Online Marketing

Affinity Express Inc. released the results of its survey of small- to medium-sized business (SMB) customers to measure their use of online advertising and marketing tactics.

Around 70 companies responded to the survey and 63% have used online advertising or marketing for their business. Website and landing pages is the most commonly used tactic used by 77% of respondents, with email marketing following closely (73). Half of respondents use social media marketing (50%) and around one-third use search engine optimization (31%) and online catalogs (27%). Channels like display ads (23%), blogging (23%), search ads (19%), and mobile (15%) are less explored.