Study: B2B Marketing Budgets Increase, Branding and Lead Gen are Priorities

A new study from Forrester reveals that business-to-business marketing budgets are up 6.7 percent, with technology firms driving the growth. B2B marketers say that lead generation and brand awareness are among the top reasons to increase budgets.

The Forrester survey, relayed by MarketingProfs, reveals that B2B marketing budgets are on the rise after years of cuts. The average 6.7 percent increase is led by 17 percent increases from tech-service companies.