Small Businesses Still Lost in Social Media

While many businesses have developed a strategy for using social media, many more are still fumbling in the dark. How can business owners join, update, and respond to users on Twitter, Facebook, Foursquare, Yelp, CitySearch, blogs, and other socially-driven sites while still managing their day-to-day operations? The task seems daunting before you've even started.

A panel discussion in New York brought together four small business owners and one writer who explained how they use and manage sites like Facebook, Twitter, Foursquare, Yelp, and CitySearch. Surprisingly, not all the panelists spoke with great enthusiasm for the social sphere.