Sales, Service, Marketing? In the Social Era, They’re All The Same

You don't need to be a user of social media to know that it's changed business as we knew it. Companies point customers to their Facebook page. Twitter has become mission control for customer complaints and praise as well as a place to cultivate brands. And engaging with customers has become an entirely different proposition from what it was even five years ago.

That's because social media has blurred the lines between sales, service and marketing.