Return to the Earth: 4 Principles for Green Promotional Products

Promotional products are a wonderful marketing instrument for businesses of all shapes and sizes. It's a strategic tool that can help build your brand recognition within your target audience. Promotional products are also one of the lowest cost per impression when compared to other advertising options—assuming you avoid the throw-away give-away category.

Today, consumers are "going green" faster than ever, and businesses are following suit. It's not just a passing trend or a niche market idea, as sustainability concerns become mainstream. You can increase your brand's recognition as being an environmentally friendly business by demonstrating your commitment to the cause.