Study Measuring Price Sensitivity of U.S. Businesses Shows Popularity of Promotional Products

Industry research shows that 96 percent of all U.S. businesses buy promotional items each year.

Promotional items are also extensively used by nonprofits and government agencies. In almost every case, the buying organization has its logo added to an item for use at a special event, typically a week or two before the event. The most popular items are those that are both long-lasting and very useful to the recipient, such as aluminum water bottles, promotional bags, and pens.

Demand for these brand-building items has made promotional items one of the largest U.S. industries.