QR Codes Take Off, USPS Encourages Use in Mailings

QR Code use has skyrocketed in past months. Earlier this year Mobio reported a 1200 percent rise in QR code scanning.

Increased use has been driven by high profile marketing campaigns along with a rise in smartphone adoption. According to Scanbuy's latest trend report, QR codes are now being scanned more than 1D barcodes for the first time since the second quarter of 2010.

The codes are easy to use and usually free. They can quickly be "re-programmed" at any time to suit current product or promotional activity no matter when the original was deployed.