Promoted Tweets: Branding Opportunity or Invasive Marketing?

Microblogging site Twitter is now attempting to catch up with other social networks like Facebook to up its commercial value by allowing advertising on its platform. Promoted Trends and Promoted Accounts have already been around for quite some time. Now, Twitter has now come up with another platform for brands to advertise on Twitter, called Promoted Tweets.

As Twitter's website reveals, "Promoted Tweets are a new form of advertising unique to Twitter that enable you to speak to users that don't currently follow your account. Promoted Tweets are regular Tweets that are amplified to a broader audience."