Lucasfilm Takes Subway and Six More Companies for Star Wars Promotions
Lipstick, batteries, hoagies and Häagen-Dazs Vanilla Swiss Almond will fuel the promotional tsunami that’s about to be rolled out advancing the Dec. 18 release of "Star Wars: The Force Awakens."
Disney’s Lucasfilm has signed campaign links with CoverGirl and Max Factor, Duracell, FCA U.S. (Fiat Chrysler Automobiles), General Mills (which owns the ice-cream maker with the ümläüt), Hewlett-Packard, Subway and Verizon. Each company developed campaigns and innovative programs and activations for their target audiences, per the Aug. 13 annoucement.
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%0D%0A%20%20Disney’s%20Lucasfilm%20has%20signed%20campaign%20links%20with%20CoverGirl%20and%20Max%20Factor,%20Duracell,%20FCA%20U.S.%20(Fiat%20Chrysler%20Automobiles),%20General%20Mills%20(which%20owns%20the%20ice-cream%20maker%20with%20the%20ümläüt),%20Hewlett-Packard,%20Subway%20and%20Verizon.%20Each%20company%20developed%20campaigns%20and%20innovative%20programs%20and%20activations%20for%20their%20target%20audiences,%20per%20the%20Aug.%2013%20annoucement.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Faggregatedcontent%2Flucasfilm-takes-subway-six-more-star-wars-promotions%2F" target="_blank" class="email" data-post-id="19805" type="icon_link"> Email Email
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