Is College Apparel Poised to Become the New Athleisure Wear?

Teen retailer American Eagle Outfitters loves it. Outdoorsman staple Dick’s Sporting Goods loves it. Your local Target loves it. And, you probably love it too.

No, I’m not talking about athleisure wear, although the love in that space continues to grow and thrive. This time, I’m talking about college and sports team-branded apparel.

Nothing is more recognizable or gives a better nod to two of America’s favorite pastimes (sports and college) quite like a logo tee, hat or hoodie. And thanks to its forward-thinking innovators, the market is poised to present something for everybody.