How to Use 'Contact Us' to Gather Leads

Every business website should have a "Contact Us" page. It's a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page?

First, study your website analytics to find out how people use your contact page. If you don't already have a web analytics solution—which helps you analyze your site traffic, including specific details of your visitors and how they navigate your site—sign up for the popular and free Google Analytics.