How Google+ Will Transform Search and Search Marketing

Google+ is gaining users faster than any social network ever before. After many stumbles, Google has finally built a social network that delivers value to consumers. That makes Google+ a bigger competitor to Facebook than anything we've seen.

So far, a lot of Google+ coverage has debated its value, and examined the network from a consumer and tactical standpoint. Less scrutinized is the way the launch of Google+ could end up enhancing the competitive positioning and value of Google's search business, giving it an unprecedented view of consumer interest, social graph, intent data and conversion data.