Forget the Next Level and Just Focus on Doing the Next Thing

Everywhere you look, there’s a blog post, podcast episode or video talking about how to take your business to “the next level.” I have been guilty of writing about it as well. We want to grow our business to a particular financial mark, or get recognition and fame. We want to be the next Elon Musk, Steve Jobs or whoever our idol is.

Recently, someone I respect wanted to give me a consultation on my brand, and how I could take my business to “the next level.”