Facebook: The Case for Commerce Is Emerging

Facebook is the consumers' community of choice; half a billion users, 250 million of which engage with the brand daily, contributing on average 90 pieces of content a month. No brand, ever, has seen that intensity of engagement from the range and number of consumers. The community is clear, but where does commerce fit in? Will consumers use Facebook in the shopping process and businesses deliver real value to the consumer via the open graph? The business case is emerging. The core of the case for commerce: Traffic * Conversion * Average Order Value = Sales Sales originate through