Coca-Cola Creates Animated Film Using Fans' T-Shirts [Video]

A new animated movie from Coca-Cola aims to "put a smile" on people's faces around the world by sending them a gift and asking them to get involved.

The "Wearable Smile" concept was developed by Ogilvy and created by Psyop, who were responsible for animating the film - which features a few interesting characters.

Each frame of this movie was then put on a t-shirt and sent to fans around the world. Once each of them received the t-shirt, they had to take a picture of themselves wearing it, which was submitted back to Coke.

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