Buckyballs Fights Back as 11 of 13 Sellers Agree to Ban

The company selling a magnetic desk toy the CPSC is trying to ban launched a Washington, D.C., advertising campaign, as 11 of its competitors agree to CPSC's request to stop selling their products.

CPSC filed a lawsuit last week declaring Buckyballs too risky for sale, citing several cases where children who swallowed the tiny magnets required surgery to have them removed. In its complaint, CPSC said warning labels didn't work because the hundreds of tiny magnets can't be labeled and the boxes are thrown away.

The ad campaign is timed to coincide with a congressional hearing featuring CPSC's four commissioners.