Bring Social Media Sanity To Your Small Business

"I think small businesses are confused about what they should do and how they should do it," says Brian Halligan, CEO of HubSpot. "They stick their toe in the water by tweeting once a week or creating a page on Facebook, but that really doesn't work. What they need to do is jump in, ask questions, learn and fully engage."

In fact, the recent 2011 Social Media Marketing Industry Report , which surveyed 3,342 marketers, found that 48 percent of small business owners, who did engage, saw improved sales as a direct result of their social media efforts.