5 Tips for Selling B2B

Selling business to business (B2B) requires a different mindset that selling to consumers. Yet, many business owners don't know how to customize their sales approach to a business customer.

Mike Whitney, chief learning officer at The Morris Group Inc., an industrial B2B sales company, has 45 years of experience in B2B industrial sales. He gives us advice on what mistakes B2B sales people must learn to avoid.