Should You Ever Stop Following Up?
Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
Consistent and effective follow-up is what separates a promotional consultant who is really successful from one that is just getting by.