Proactive Selling in a Reactive Environment

If you have been in our industry longer than 10 years, you will probably agree that we have seen significant changes in the way we service our clients.

The two most significant changes have been with communications and the "reactive" nature to our sales process today.

We all know how communications have changed with email, services for price quoting, and our supplier's creative website tools to help us market more effectively. We now have more electronic options than ever before to help us communicate with our clients.