Counterpoint: Why you SHOULDN'T be on Instagram
Last week, production editor/fashion writer/Rambo enthusiast Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.
1. Learning New Things is Hard, and Also Pointless
To use Instagram, you not only have to know how your phone works, but also how to upload pictures to the internet. Talk about complicated! Luckily, CNET reports that smart phone use is only going to grow at a compound rate of 24.9 percent per year, hitting 1.7 billion units by 2017, or one phone for roughly every 4 people on the planet (if you don't count babies or people in prison, who probably don't use too many phones, at least I hope). 1 in 4 odds is super-low, especially if you plan on only having 3 or less customers for your entire career, so why waste time learning a technology as new and as hard as taking a picture and selecting it from a file directory? Seems like a real brain-buster!