Viral Marketing: The #IceBucketChallenge and How It's Still Relevant

Many of us have dumped a bucket of ice on ourselves this past summer to raise awareness for ALS. No joke, I did it three times. I eventually became sick of seeing the videos on social media, but still couldn't stop watching.

Promo Marketing Group challenge (skip to 1:50 to just watch the "icing"):

The more I watched, the more I learned about the disease; the challenge's accompanying hashtag #IceBucketChallenge led me to facts (and more videos, of course). My growing knowledge of the disease led me to donate, which more recently led me and a group of friends from work to start a team called Napco Media in the 2014 Greater Philadelphia Walk to Defeat ALS®