Become a Marketer: The 4 Ps of Marketing Plus, Part 1

Throughout my volunteer service to the industry's association, many people have made comments about the demographics of our practitioners. When you look out over a promotional products trade show floor, you may be struck by the lack of diversity, by the balance of attendance by gender, and by the relative aging of the people in the industry. That is not to say that we have no young people. I'm excited about the crop of new, young energy entering our ranks and stepping up into leadership roles. But the fact remains that for the most part, a good number of us have celebrated at least one birthday where our more cruel friends have brought black balloons and "over the hill" pins.