Achieve Trade Show Success in 2013

Heading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.

First ... you need a plan. I know, you have heard this before, but it is true. Without a game plan for working the show all you will end up with is a ton of samples, a spinning head, and two sore feet.