5 Tricks for Writing a Killer Press Release
At the PM offices, we read through dozens of press releases a day from companies looking for news coverage. Some are unbelievably crisp and well-crafted, others ... less so ("overgrown" and "incredibly confusing" would probably be the two best descriptions of our less-than-favorites). It seems like everyone wants to get news out about their company, but not everyone is sure how.
People's online attention spans are a fraction of a blink of a non-second. Clean and careful writing can absolutely make the difference between your company's message being read and appreciated or being ignored and discarded with an "Eh, let's move on to the next thing." Not just for our newsletter, but for any press release you send anywhere, here are five easy ways to make your news more readable, understandable, and most importantly, attention-grabbing.