5 Tips To Get Your Press Release Printed
On an average day, I receive between 10 and 25 press releases. Half of them I immediately trash because they're about a professor's new book discussing how great books from professors are, or they come from a "marketing guru" whose claim to fame is being Seth Godin's poolboy's childhood scout master. Anyone working in daily news has eight hours to read, write, edit, post and publish everything, meaning they don't have time to waste. Each bad press release I read is like a cigarette taking five minutes off my life.